Jackie Chavarria
Marketing Manager
Meet Jackie
A Marketing Manager Who Builds Systems, Not Just Campaigns
I didn’t start in marketing, I started in operations, crisis response, and client advocacy. That background shapes how I work today: I bring structure to ambiguity, and I don’t stop at “the campaign is live.” I care about whether the system behind it holds up.
For the past several years in my role as Marketing Manager, I led marketing for a government focused technology and staffing organization, where the challenge is rarely “make something creative” — it’s “make something complex and compliance heavy sound clear, human, and compelling.” That’s the work I’m best at.
How I got here:
I joined my previous employer as a receptionist in 2015, moved into Office Manager, and spent years learning how the business actually ran before I ever touched a marketing campaign. By the time I stepped into the Marketing Manager role in 2021, I understood the operational reality behind every message I’d be writing, which is exactly why the campaigns worked.
Before joining my previous employer, I worked in behavioral health and social services, coordinating care and managing crises for people who needed someone to stay calm, organized, and responsive under pressure. That’s not a typical marketing background. It’s also exactly why I’m good at stakeholder management, deadline-driven execution, and translating complicated, high-stakes information into something people can actually act on.
What I’m looking for:
I’m currently exploring Marketing Manager, Content Strategy, and Marketing Operations roles, ideally with organizations in B2B, GovCon, staffing, or technology, where the marketing challenge is complexity, not just creativity.
My Areas Of Expertise:
Marketing Strategy & Operations
Content Strategy & Content Operations
B2B, B2G & GovCon Marketing
Brand Messaging & Positioning
Campaign Development
Website Strategy, SEO & AI Search Optimization
Email Marketing & Marketing Automation
Executive Thought Leadership
Marketing Analytics & Performance Optimization
AI-Enabled Content Workflows & Process Improvement
My Focus
Operations
I help organizations build scalable marketing operations that transform complex services into clear narratives.
Strategy
I design initiatives that have improved brand visibility, increased audience engagement, and digital performance.
Content
I develop the frameworks, processes, and governance that produces consistent, high-quality content.
My Impact
100,000+
Monthly Emails Sent
25%
Increase In AI Workflows
40%
Increase In Website Traffic
Case Study 1: Social Content System
Challenge
Social content was being published consistently, but operated as isolated posts rather than a connected system, with no mechanism for compounding engagement over time.
Solution
I replaced ad-hoc posting with a repeatable content system built around a consistent narrative.
Execution
I built reusable frameworks for hooks, structure, and CTAs, and established a publishing cadence that grew visibility over time.
Case Study 2: Website Engagement
Challenge
Website engagement was stagnant and marketing efforts were inconsistent.
Solution
I audited existing channels and built an integrated content strategy connecting email, social, and website performance into one measurable system.
Execution
I designed a content portfolio spanning owned, earned, and paid channels, resulting in a 40% increase in website traffic.
Case Study 3: Messaging Clarity
Challenge
Marketing assets lacked clear, consistent messaging across channels.
Solution
I developed a unified messaging framework to translate complex, compliance driven services into audience focused content.
Execution
I created repeatable templates for content creation and repurposing, cutting production time while improving message consistency across the funnel.
Insights
I write about content strategy, systems, and how marketing teams can move from activity to outcomes.
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Exceptional content has no business value until it reaches the audience it was created to serve. I have seen marketing teams spend months creating content and only minutes planning how to distribute it. This is a waste of time. The best piece of content your team creates this year won’t generate leads, build trust, or…
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There is a moment that happens quietly inside most marketing teams. Nothing breaks and nothing fails in a dramatic way. On the surface, everything continues to move. Content gets published and campaigns go live. And metrics get update in dashboards. But underneath all that motion, something starts to feel misaligned. The effort is steady but…
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It usually starts the same way. A team sits in a meeting, reviewing performance. The numbers are not terrible, but they aren’t great either. The consensus is: something is off, even though everyone is doing what they are supposed to do. Content is going out every week. Ideas are being generated. Channels are active. On…
My Professional Journey
The Marketing Chapter (2021 – 2026)
- Marketing Manager
- Designed and owned the entire B2B content strategy, engineered a 40% boost in web engagement, and established the centralized content frameworks the company relies on.
- Marketing Manager
The Operations Chapter (2015 – 2021)
- Office Manager & Site Supervisor
- Before moving into marketing, I mastered the backend of business operations. I streamlined inventory systems, automated workflows, and trained teams to drastically reduce operational waste.
- Before moving into marketing, I mastered the backend of business operations. I streamlined inventory systems, automated workflows, and trained teams to drastically reduce operational waste.
- Office Manager & Site Supervisor
The Crisis & Advocacy Chapter (2012 – 2015)
- Behavioral Specialist & Social Worker
- High-stakes environments where I honed my core skills in cross-functional collaboration, crisis intervention, stakeholder management, and deep audience empathy.
- High-stakes environments where I honed my core skills in cross-functional collaboration, crisis intervention, stakeholder management, and deep audience empathy.
- Behavioral Specialist & Social Worker
My Tech Stack
Frequently Asked Questions
Both. I enjoy owning the entire lifecycle—from research and messaging strategy through content creation, distribution, analytics, optimization, and continuous improvement.
I build marketing systems, not just marketing assets. Instead of creating isolated blog posts, emails, or social media content, I develop connected content ecosystems that support business goals, improve discoverability, and create long-term value.
I am interested in Marketing Manager, Content Strategy, Content Operations, Digital Marketing, and Marketing Operations roles where I can lead strategy while remaining hands-on with execution and optimization.
Yes. My background includes developing marketing strategies, content programs, email campaigns, and digital marketing initiatives for B2B organizations and government contractors, with an emphasis on communicating complex services clearly and effectively.
Most marketing hires specialize in either strategy or execution. I do both — I can set direction and also build the campaign, write the copy, and manage the tools that bring it to life. For a team, that means faster execution, more consistent messaging, and less hand-off friction between strategy and delivery.
No. Content is one part of what I do. My experience spans content strategy, messaging, SEO, AI visibility optimization, analytics, website optimization, email marketing, campaign planning, and performance measurement.
Yes. I use AI as part of a structured content workflow—not as a replacement for strategy. AI helps accelerate research, ideation, optimization, and repurposing while maintaining human oversight and business alignment.
Yes. I use AI as part of a structured content workflow—not as a replacement for strategy. AI helps accelerate research, ideation, optimization, and repurposing while maintaining human oversight and business alignment.
Most of my experience is in B2B, government contracting (GovCon), staffing, technology, and professional services. I enjoy translating complex products and services into clear, engaging marketing.
Success depends on business goals, but common metrics include:Pipeline contribution
- Website engagement
- Organic visibility
- AI discoverability
- Lead generation
- Content performance
- Email engagement
- Conversion rates
A content system is a repeatable framework for planning, creating, distributing, measuring, and improving content. Instead of constantly starting from scratch, businesses can produce consistent marketing that compounds over time.
No. AI visibility builds on many SEO principles but expands beyond rankings. Modern digital visibility includes traditional SEO, structured content, topical authority, entity optimization, and creating content that AI assistants are likely to reference and recommend.
I’m currently exploring Marketing Manager, Content Strategy, and Marketing Operations opportunities, particularly with organizations in B2B, GovCon, staffing, or technology, where the challenge is complexity, not just creativity.
If that sounds like a fit on your team, I’d love to connect: